BOLAJI KEKERE EKUN
P.Diddy
NIGERIAN FILMMAKER, BOLAJI KEKERE EKUN FEATURES IN INTERNATIONAL MUSIC ICON, DIDDY’s “SEAN JOHN FALL 2013” CAMPAIGN
Tuesday, September 24, 2013Omoba
.… Donates Model Fee To Charity.
Founder and CEO of
leading Nigerian media production company, 37thSTATE, Bolaji
Kekere-Ekun, has been selected by international design label, Sean John owned
by hip-hop icon, Sean “Diddy Combs to represent the ‘International
Sean John Man’ in their Fall 2013 campaign titled “I Am Sean John”.
The label,
which traditionally uses professional models for their campaigns, has
this year handpicked four exceptional young men to promote their 'I
am Sean John' campaign.
For the campaign,
owner, Sean “Diddy” Combs also known as Diddy, searched internationally for men
who embody the brand’s entrepreneurial spirit, men who not only turned their
passion into a successful business but are also making a positive difference in
the world through their professional, charitable, and personal endeavors.
Jeff Tweedy,
President of Sean John, summed up the campaign and its impact best when he
said, “We are excited to launch the ‘I Am Sean John’ campaign and put a
spotlight on the different kinds of men who characterize the brand. It is
their image that proudly serves as an example of successful men using their
inherent skills to benefit those around them. We hope to encourage and
inspire all men to follow their lead and become the men of I Am Sean John.”
Bolaji Kekere-Ekun
though usually not keen on being in the limelight saw his participation in the
campaign as an opportunity to give back to the Nigerian society and has donated
his entire model fee to Lagos-based charity, Bake for Change which
primarily focuses on giving back to society through activities that positively
impact the lives of less privileged youth and older adults in Lagos, Nigeria.
Bolaji who expressed
his appreciation for being a part of the campaign said, “I am
honored to be a part of the “I am Sean John” Fall/Winter campaign.
This just shows that there are people outside Nigeria who appreciate our work
and with this, I hope to empower the Nigerian youth to follow their
passion and pursue excellence in whatever they do”
Currently 37thSTATE and Bake
for Change are working together to plan a new initiative to ensure the
donation on behalf of Sean John undoubtedly goes a long way towards
educating, empowering, and benefitting those in the Lagos community needing the
most help.
Watch the ‘I am Sean John’ Fall campaign video:
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