Bang showbiz
Netng
NIGERIAN ENTERTAINMENT TODAY ANNOUNCES PARTNERSHIP WITH BANG SHOWBIZ
Monday, June 24, 2013Omoba
One of the country’s
leading news organizations, Nigerian Entertainment Today has announced a major
international partnership with popular news agency, Bang Showbiz.
The NET founder Ayeni
Adekunle, who signed the deal with the Bang’s global marketing director, Masato
Kamo on June 3, says the agreement, which will see both organizations
exchange content, is a move that will expose Nigerian and African celebrities
to a global audience, through Bang’s far reaching wire.
‘We’ve been
experimenting with Bang, since they first contacted us many months back’, Ayeni
says. ‘It started with them giving us their great content for our website
thenet.ng. And after seeing the opportunities, I requested for a face-to-face
meeting, which happened in London, last month.
‘Our offer was simple:
we’d love to have all the great content from Hollywood, Bollywood, the UK and
elsewhere. But we’d also love for the world to have access, through Bang’s
network, to the works and lifestyles of great African celebs like D’Banj,
2face Idibia, Sarkodie, Omotola, Genevieve, Wizkid and others’.
The partnership means
that The NET will now exclusively deliver daily, on all its platforms, global
entertainment news courtesy Bang, to its millions of readers within and outside
the continent; while Bang will deliver rich African news content supplied by
The NET, to its subscribers in the UK, America and Asia.
‘BANG sees this as a
tremendous opportunity to work with a leading African media company to develop
a mutually beneficial content distribution channel’, says founder Rick
Sky.
‘I always dreamed of
getting a foothold in Africa. The continent is a wonderful marketing
opportunity and I am convinced it is a great market for the very best
entertainment news…’
BANG Global Marketing
Director Masato Kamo added: ‘Nigeria has the highest
distribution of Internet usage per capital in Africa and NET is an ideal
partner positioned in a prestigious niche. We look forward to working
together at both representing and expanding the coverage of African celebrities
in our global news network.’
Founded in 1997 by Rick
Sky, a former entertainment editor with The SUN, Daily Mirror and Daily
STAR, Bang is a worldwide leader in entertainment news; supplying several
organizations across the globe with breaking news in several
languages. Bang currently reaches over 400 unique users every month.
The NET was founded in
2009 by former Encomium, The Punch and THISDAY journalist Ayeni
Adekunle, ‘as a child of necessity’ to deliver accurate, reliable and
up-to-the-minute entertainment news from Nigeria, to audiences wherever they
are. NET is currently available on mobile, web and print, with a TV news
service scheduled to launch later in 2013.
This is NET’s second
content partnership in 2013. Earlier in February, the company announced a deal
with Star Music – Nigeria’s premiere mobile music app.
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