“Star League – Text and Play”
Mr. Walter Drenth
Introducing “Star League – Text and Play”
Tuesday, April 09, 2013Omoba
Mr. Walter Drenth, Marketing Director Nigerian Breweries
plc said “over the years, Star Lager Beer has risen to become the number 1
favourite beer and the undisputed market leader in Nigeria. The brand has
continued to keep its consumers actively engaged all year round through its
exciting consumer engagement platforms that cut through music, football and
consumer promotions”.
Speaking at the roll
out event in Lagos, Mr. Walter Drenth, Marketing Director Nigerian Breweries
plc said “over the years, Star Lager Beer has risen to become the number 1
favourite beer and the undisputed market leader in Nigeria. The brand has
continued to keep its consumers actively engaged all year round through its
exciting consumer engagement platforms that cut through music, football and
consumer promotions”.
Star League – Text
& Play, the Marketing Director stressed would be a consumer promotion with
a difference. “It is an innovative platform where consumers would be actively
engaged throughout the duration of the promotion, while they stand the chance
to win exciting prizes in the process. It is unique, interesting and different.
The Star League-Text & Play will run from April 2nd to May 31st, 2013.
The promotion is a
crown cork based one- that means consumers will buy and open a bottle of Star,
enjoy the rich taste, look under the crown cork and there they find their
ticket to be part of the exciting Star League. There will be two categories of
winning crown corks: The first 50% of crown corks will have codes with
differentiated points in 5 bands of 10pts, 20pts, 30pts, 40pts and 200pts,
while the remaining 50% of crown corks will carry the brand’s website
address: www.star-nigeria.com
To participate,
consumers will send by SMS the code under the crown cork with their full name,
age and state of residence to the short code 30383. Consumers must have a
mobile telephone line from any of the mobile service providers in Nigeria,
registered in their name. The SMS system will work with all major telecoms
operators in the country.
The mobile phone
number used to send the code will be used to register the consumer on the Star
website and Star database. They will automatically get a response with the
number of points earned per crown cork and a directive to check their
“standing” on the “League Table” at (www.star-nigeria.com). This applies to
every subsequent successful entry. The consumer will accumulate points over the
period of the promo using the registered mobile number. With every subsequent
successful entry, they will get a response with the cumulative points to date
on that particular phone number.
What makes the promo
more exciting is that consumers will have the opportunity to view their
position by the points accumulated on a specially designed League table per
State of entry on the Star website. At the end of the promotion, participants
with the highest points from each “State League” will be rewarded as follows:
For each of the 36
States and Abuja: Top 15 winners get iPads® with customized sleeves; Next 550
winners get Premium head phones whileNext 1000 winners get Exclusive Star DVDs.
Noted for holding its consumers in very high esteem and for doing things in
unique ways, the brand will add a personal touch to the winning experience.
Hence, the prizes will be delivered personally to the different winners
wherever they may reside in the country at their advised and verifiable
physical addresses.“For Star, this is the least of its gestures at appreciating
the consumers’ unwavering love for the brand”, Drenth concludes.
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