African music television channel, MTV Base (DStv
Channel 322) has further underlined its dominance in the digital space by
notching up a landmark 1,000,000 Fans on its Facebook page.
As at 22 March 2013, MTV Base’s Facebook page
www.facebook.com/MTVBaseVerified now enjoys the biggest music community on
Facebook in Africa.
With a weekly reach of almost 300,000 people, the
MTV Base Facebook page is gaining an average of 500 new Likes or Fans every day
thanks to its uniquely engaging mix of entertainment news, interactivity,
aspirational imagery and programme content.
Commented Alex Okosi, Senior Vice President &
Managing Director, Viacom International Media Networks (VIMN) Africa, “It is
gratifying to see the positive results of the investment we have made in
ensuring that young music lovers can explore and exploit multiple media
platforms to connect with the MTV Base brand and actively interact with the
content they love.”
MTV Base is also a huge hit in the Twitterverse,
having notched up 133,000 followers and gaining an average of 400 new followers
every day. @MTVBaseAfrica has recently been retweeted by a host of
influential music industry “players” including Nicki Minaj (@NICKIMINAJ)
[16,016,072 followers], MC Hammer (@MCHammer) [3,138,147 followers], French
Montana (@FrencHMonTanA) [1,684,313 followers], Tinie Tempah (@TinieTempah)
[1,608,111 followers], Missy Elliott (@MissyElliott) [1,472,025 followers], DJ
Drama (@DJDRAMA) [1,048,239 followers], Don Jazzy (@DONJAZZY) [468,735
Followers], Eve (@TheRealEve) [ 334,533 followers] as well as major
contemporary African artists like Banky W, 2Face Idibia, DavidO, Ice Prince,
Sarkodie, DJ Tira and Donald.
To connect with MTV Base on Facebook, please go to
http://www.facebook.com/MTVBaseVerified.
To find out more about MTV Base, please go to www.mtvbase.com, or follow
MTV Base on Twitter @MTVBaseAfrica.
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