MTV BASE PARTNERS WITH NIGERIAN TELEVISION AUTHORITY (NTA)
Monday, January 28, 2013Omoba
… First of its kind Partnership to Combine Broadcast Content with Skills Transfer
Viacom International Media Networks (VIMN) Africa
(formerly MTV Networks Africa) has signed a landmark partnership and training
agreement with Nigerian national terrestrial network, NTA (Nigerian Television
Authority).
From 1 February 2013, NTA will broadcast a daily
dose of VIMN programming content including youth-focused editorial under its
MTV Base brand, while kids and family oriented content will appear under the
Nickelodeon banner. Nickelodeon programming will air seven days a
week while MTV Base content will air five days a week in the early afternoon,
with an additional late night slot on Fridays and Saturdays.
Under the deal, VIMN Africa will also provide
skills training and workshops in TV production for NTA member stations and
personnel, to help develop local production expertise.
The government-owned NTA is Africa’s most widely
distributed TV network, and Nigeria’s only broadcaster with national coverage,
reaching 90 million viewers across Nigeria via a network of state channels and
local affiliates.
Included in the programming to air on NTA are local
and international music, lifestyle, reality, chat and animation franchises such
as MTV Base VJ Search - Nigeria followed by the Official Naija
Top 10, Big Base Beats, The Big Friday Show, Cribs, Run’s House and Pimp
My Ride.
From the Nickelodeon stable, kids and parents will
be treated to Dora the Explorer, The Penguins of Madagascar, Kung Fu Panda and SpongeBob
SquarePants. The deal will increase the penetration of VIMN
content in Nigeria while allowing NTA to increase the quality of its youth,
kids and family service offering to viewers in the region.
Commented Alex Okosi, Senior Vice President &
Managing Director, VIMN Africa, “We are delighted that our partnership with NTA
will expand the footprint of our content in Nigeria, bringing new viewers in
touch with the VIMN portfolio. We are excited to share our expertise with
our peers at NTA in Nigeria in order to maximise the partnership.”
Alhaji Musa Mayaki, Acting Director-General of the
NTA, said, “Guided by our vision and mission statements which are driven by our
aspiration to be a world class television network, this partnership between NTA
and VIMN Africa will further strengthen the scope of our creative empire.
We appreciate your interest in this collective engagement that will benefit our
viewers."
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