BlackBerry Appoints Alicia Keys as Their Global Creative Director

Thursday, January 31, 2013Omoba



Alicia Keys, has been appointed to be Global Creative Director at Blackberry formerly known as Research In Motion Ltd. Keys will help the company compete with Samsung and Apple smartphone devices by working with the app developers and carries to transition Blackberry from a "business phone to a cool device.” Her role is a departure from artist only working with consumer brands to promote products in advertising campaigns; Keys will be an active staff member of Blackberry.



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