Banky W
EDUTAINMENT AFRICA AWARD
SHUGA: LOVE SEX MONEY STARRING WIZKID, BANKY W WINS EDUTAINMENT AFRICA AWARD
Tuesday, December 11, 2012Omoba
SHUGA: Love, Sex, Money (@MTVShuga), the
African sex-and-relationships drama from MTV Staying Alive, PEPFAR, the
Partnership for an HIV-Free Generation (HFG) and UNICEF, has won a prestigious
edutainment award. The TV and radio drama, produced by MTV Base and directed by
award winning South African directors Angus Gibson and Teboho Mahlatsi (The Bomb
Shelter, won the Best Overall Edutainment award at the Edutainment
Africa Awards (EAA) held
in Kampala, Uganda on World Aids Day (1 December 2012).
Shuga: Love, Sex, Money, which addresses
head-on issues such as promiscuity, transactional sex and rape within the
family – all in a modern African context - was recognised by the judges for its
“constructive role in educating and entertaining society”.
Shuga: Love, Sex, Money launched on TV in
February 2012 as a six-part TV series and subsequently aired on 60 TV
broadcasters in 65 countries, reaching an audience of approximately 120 million
people. Filmed in Nairobi, Kenya, the series offered a raw and uncut view of
the lives of sexually-active young Kenyans as they were forced to face up to
the consequences of their hard partying lifestyles. The series, a follow-up
from the 2009 season Shuga, developed keys issues prevalent in driving the
HIV epidemic. Told through interlinking tales of original and newly introduced
characters, and featuring African celebrities such as Banky W, and WizKid, the
series was a huge hit among youth audiences in Africa. On radio, Shuga took the
form of a 12-part radio spin-off series and two magazine shows, which aired
across 60 radio broadcasters across Africa.
Many months after the TV and radio series
premiered, Shuga: Love, Sex, Money continues to live online, on
Facebook and on Twitter. The series currently enjoys over 45,000 Facebook
fans at www.facebook.com/mtvshuga, while online, episodes of Shuga:
Love, Sex, Money have been watched more than 198,000 times.
Louise Ashley accepted the award from Halima
Namakula, Executive Director, Women at Work International - Uganda on behalf of
the MTV Staying Alive Foundation and VIMN Africa (Viacom International Media
Networks Africa), in the presence of Kenyan Prime Minister, Raila Odinga, and
the Ugandan President, Yoweri Kaguta Museveni.
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9con, Georgia, Wizkid and
Banky W
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Innocent Ogwal, Chairman of the EAA said, “This is
a humbling point for all of us at EAA to associate with a cause that is
literally rescuing thousands of young and adult lives across the African
continent and beyond.
Congratulations to Shuga: you truly deserve this.
Thank you for highlighting to this generation the consequences of irresponsible
hard partying lifestyles. Plus the EAA Committee was highly impressed by the
high level professional acting by the cast. Keep serving.”
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scenes from the set of
Shuga: Love, Sex, Money
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Produced by MTV’s African network, Viacom
International Media Networks (VIMN) Africa, Shuga: Love, Sex, Money is
part of a ground-breaking multimedia campaign conceived to educate and inform
young people about the risks of irresponsible sexual behaviour, funded
extensively by the U.S. Government through PEPFAR. The Shuga radio series was
funded by UNICEF.
Angus Gibson was previously nominated for an
Academy Award for “Best Documentary Feature” for his documentary, “Mandela”
(1999), while Teboho Mahlatsi won the coveted Venice film festival Silver Lion
for his short film "Portrait of a Young Man Drowning".
In Case You Missed It, Links for Shuga
Season 1
Watch All 3 Episodes
Watch All 3 Episodes
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