MTV BASE, BET COME UNDER ONE UMBRELLA
Tuesday, June 05, 2012Omoba
BET FINDS NEW HOME IN AFRICA
Viacom International Media Networks Africa (VIMN Africa) announced today that general
entertainment network. BET is
to expand its African TV footprint following the signing of a new distribution
deal that will see BET distributed on the My TV pay-TVplatform.
As of 1 June 2012, the English
language service BET is
now distributed 24 hours a day to viewers in Nigeria, Ghana, Tanzania, Zambia
and Zimbabwean MyTV.
Currently available in 48 countries in sub-Saharan Africa, BET is also
distributed via a number of different pay-TV platforms, including DStv, Top TV,
Zuku and Star Times.
Containing an appealing mix of US and
international general entertainment content, BET offers a wide range of programming, including: urban and gospel music
shows such as:106 & Park and Sunday
Best; BET original sitcoms such as Reed
Between the Lines and Let’s
Stay Together;
Spotlight, an original series showcasing intimate interviews with some of
Nigeria’s top musical artists, producers and directors; awards shows such as
the BET Awards, BET Honours and
the BET Hip Hop Awards;
and more. The BET Awards ’12 will
premiere on BET in Africa on Tuesday 3 July at 21.00 CAT.
Commented Alex Okosi, Senior Vice
President & Managing Director, VIMN Africa, ”BET is a great addition
to our portfolio in sub-Saharan Africa and we are delighted to partner with My TV to further expand BET to audiences in East,
West and Central Africa.”
Carine Mouawad, Head of Programming
for My TV said:
“We are thrilled to introduce BET to
our bouquet and are confident that the channel will prove hugely successful
with our subscribers.”
As of 2011, BET is distributed and
marketed by VIMN’s operations in Africa (formerly known as MTV Networks
Africa), as part of the company’s African multimedia portfolio, alongside
sister channels MTV, MTV Base, Nickelodeon, Comedy Central and VH1.
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