`Half of a Yellow Sun`
Caesar Oruade
PRODUCER URGES PROFESSIONALISM IN FILM PRODUCTION
Tuesday, June 24, 2014Omoba
A Nollywood film
maker, Caesar Oruade, on Tuesday urged film producers to incorporate research
into movie production in order to grow the industry.
Oruade, who is the
sole proprietor of Caeszero Pictures Influx, told the News Agency of Nigeria
(NAN) in Lagos that film making should not be taken for granted if the
entertainment industry would grow.
"It is high
time we sat up and looked at film making as a profession; the way doctors, the
way lawyers, the way engineers regard their jobs, and the way people regard
them.
"We should not
just wake up one morning and feel that the film industry, which is a segment of
the entertainment industry, is where you can just start producing just because
you have love for it or you have a flair for acting".
"Until you are
ready to take film making as your profession I, as a film maker, would not want
to be associated with you. Nollywood is fast rising; it’s going to take over
from Hollywood."
Oruade, who was
also part of the movie project, `Half of a Yellow Sun`, advised filmmakers to
work hard in order to be able to achieve greatness in their chosen profession.
"Generally a
majority of us in Nigeria do not have that reading habit, reading culture.
But thank God
social media, TV, and other forms of media have come to stay now; so there are
other means of learning"
"So, basically
I think we should study; the solution to it is study the craft. Do research,
not just study. After your research, you may discover that you have succeeded
in bringing out one great channel of distribution".
"This is the
kind of thing we should be doing. Every film maker needs to see himself or
herself as a business person.
"So we need to keep
researching and we will make it. "
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