“GENERATION NEXT” AWARDS
Alex Okosi
@MTVBaseAfrica WINS “COOLEST TV MUSIC CHANNEL” AT INAUGURAL “GENERATION NEXT” AWARDS IN NIGERIA
Tuesday, July 30, 2013Omoba
Recently, Music channel MTV Base underlined
its position as the number one music and youth channel in Nigeria by winning ”Coolest
TV Music Channel” at the inaugural awards, held on 26 July at the
Eko Hotel, Victoria Island, Lagos.
The newly introduced Generation Next Survey is
the largest youth brand-preference study conducted in Nigeria by Business Day,
exploring the tastes and preferences of young Nigerians. Results of the poll
were unveiled on Friday 26 July in Lagos, and will be published in Business Day
on Monday 5 August 2013.
Alex Okosi, Senior Vice President & Managing
Director, Viacom International Media Networks Africa, commented, “Since the
launch of MTV Base, we have worked to position the channel as the
definitive destination for music and lifestyle programming that entertains and
empowers youth and young adults. This award is a testament to all the
great work that our whole team has put into growing our Nigerian business.”
Launched across Africa in 2005, music and youth
channel MTV Base is available nationwide across Nigeria on DStv
(Channel 322), AIT, STV and NTA. Combining international and Nigerian
music with music specials, awards show, reality series, drama and more,MTV Base has
become the source of stylish and relevant content for Nigerian youth, the most
important promotional platform for Nigerian artists and music, and a key
destination for brands targeting the youth demographic.
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