Gulder, the ultimate premium beer brand is set to
thrill and reward loyal consumers across the nation with an experience of a
lifetime.
The brand has concluded arrangements to introduce
‘Club Ultimate’ a flagship event in a series of new, exciting and innovative
experiential campaigns to excite consumers and celebrate loyalty and
friendship.
According to Onyeka Okoli, the senior brand manager,
Gulder at Nigerian Breweries "The Gulder Club Ultimate idea is a virtual
club idea. A ‘never been seen before’ experience to engage and excite
consumers, transforming a simple strategic venue into a spectacular location
for the most exciting clubbing event ever experienced in the region. Club
Ultimate promises to be a special night with Gulder; a night of enchantment and
memories.”
The first Club Ultimate event is scheduled for July
26, 2013 in Port Harcourt at the Aztech Arcum. The two thousand seater-capacity
hall which is located at Stadium Road, Port Harcourt will be transformed into
an elegant night club featuring some of the most amazing displays from
entertainers around the world who will bring to life the surprise package that
Gulder has in-store for guests at the event.
Gulder is leaving no stone unturned in ensuring
that loyal consumers in Port Harcourt are rewarded with a life changing
experience at Club Ultimate. The event will also feature guest appearance from
popular celebrities and music from some of the trendiest disc jockeys in the
entertainment industry.
Access to the event will be through a special IV
card that allows Radio Frequency Identification check-in and can automatically
update the Facebook profiles of the guests.
Consumers of Gulder nationwide can be rest assured
that the ‘Club Ultimate’ experience would be coming to a location near them in
the coming months. The show is constantly on the move, and can appear at
any Nigerian city at any given time.
More information on ‘Club Ultimate’ and how to
receive special invitation to the event in Port Harcourt will be made available
on the official Gulder Nigeria website: www.gulder-nigeria.com and other official digital
platforms in the coming weeks.
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